OBJECTIVE Using various media platforms crossing interactive and print formats, promote a factious music festival in the genre of our choice. Deliverables to include a logo, website, iPad app, posters, and festival passes. The festival will benefit a social cause of our choice.
APPROACH With clean oceans for a social cause, I chose a beach theme alternative rock venue. With an octopus in mind, I chose to name the music festival KRAKEN and added a crack in the type for the wordmark. Futura seemed appropriate with its sharp points seen in the letter A and N.